SkillOnNet-powered online casino PlayOJO has secured a deal with ITV to serve as the official sponsor of Dancing on Ice.
The sponsorship agreement gives PlayOJO significant brand visibility around the popular TV show, including 120 seconds of on-air brand accreditation via sponsorship idents and 10 seconds of idents around free programme-streaming content.
PlayOJO also secures the right to use the Dancing on Ice show logo, design assets and format for marketing purposes.
“PlayOJO Bingo is all about creating a vibrant and entertaining environment where players can challenge themselves and have fun whether they win or lose, just like the celebrities on Dancing on Ice,” said PlayOJO chief marketing officer Peter Bennett.
“It’s about building exciting and memorable experiences, whether that be through the thrill of casino games or gliding across the ice.”