Betsson has extended its front-of-shirt sponsorship agreement with Argentinian football club Boca Juniors.

The partnership was first signed in June 2023 and has now been extended until 2028, giving the operator continued brand exposure in Argentina and beyond.

“We have always admired the rich history and legacy of Boca Juniors, and we are truly honoured to continue supporting this extraordinary club,” said Jesper Svensson, CEO of Betsson Operations. “This partnership not only strengthens our presence in the region but also helps us engage with a global audience.”

Maximilliano Bellio, Argentina country manager for Betsson, added: “From the start, Boca’s leadership, especially Juan Román Riquelme, has shown great professionalism in working with us. This renewal reinforces our commitment to Latin American football and reflects our ongoing success in the region. 

“With over 60 years of expertise, Betsson brings security and experience, and we are dedicated to promoting responsible gaming while enhancing the entertainment experience for legal-age fans.”