Kaizen Gaming’s Betano brand has renewed its partnership with Brazilian F1 icon Felipe Massa under a new multi-year agreement.
The pair have worked together since 2023 and Massa attended Betano’s new office in São Paulo, Brazil, to announce the new agreement and to meet the Betano team.
“This is a very special relationship. I am proud to represent a brand that understands and values sports,” said Massa.
“Each event and activation we have done together was created with one goal in mind: to create unforgettable moments for sports fans. It is a pleasure to continue this collaboration and I’m looking forward to achieving more together in the coming years.”
Guilherme Figueiredo, Brazil country manager at Betano, commented: “Felipe Massa is more than an ambassador for Betano; he is a symbol of trust that shares similar values with us and has a story that inspires.
“Renewing this partnership is part of our commitment to offering fans unique experiences and expanding our presence in Brazilian sports. Massa will also be our ambassador for responsible gaming and will engage in social initiatives driven by Betano.”
Brazil’s regulated online betting and gaming market opened in January.