bet365 has agreed a multi-year deal to serve as the official mobile sports betting partner of Major League Baseball (MLB) club the St Louis Cardinals.
The official partner status gives bet365 access to advertising spots in the Cardinals radio broadcasts and Cardinals Insider TV show, as well as prominent signage at Busch Stadium in downtown St. Louis.
bet365 will also benefit from naming rights to a hospitality lounge at Busch Stadium, alongside other marketing opportunities.
Missouri’s regulated sports betting market is scheduled to go live in the second half of 2025.
“bet365 is proud to announce our partnership with the St. Louis Cardinals, one of the most storied franchises in Major League Baseball,” said a spokesperson for bet365. “We are excited to bring a world class mobile sports betting experience to the Show-Me-State.”
Bill DeWitt III, president of the St. Louis Cardinals, added: “We are thrilled to welcome bet365 as the club’s official mobile sports betting partner.
“This partnership adds a new and exciting element to the fan experience, which can be activated at Busch Stadium or any place that fans watch and follow Cardinals baseball.”