A television advert for William Hill’s live casino offering has been banned by the UK Advertising Standards Authority, despite being ratified by broadcasting compliance agency Clearcast.

The advert, created by agency Beattie McGuinness Bungay, featured close-up shots of a female croupier intercut with images of a roulette wheel, blackjack table, casino chips and cards, accompanied by the slogan: “Experience a live casino like no other”.

This prompted two complaints, including one from the Gambling Reform and Society Perception Group (GRASP), who challenged whether the ad linked gambling to seduction.

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