evokes’ William Hill brand has been named as the headline sponsor of Cheltenham’s two-day Showcase Meeting.
The two-day meeting begins on Friday and serves as the curtain-raiser to the National Hunt season, with the William Hill partnership marking the first time that the event has had a deadline sponsor.
“We’re thrilled to be headline sponsors of the William Hill Showcase Meeting this year. This meeting really is where the Jumps season kicks off, and we can’t wait to be at the home of National Hunt racing to see the beginning of another enthralling campaign,” said William Hill Racing director Mark Howarth.
“Alongside Cheltenham, we’re also pleased to announce our sponsorship of the William Hill Old Roan Chase on Sunday at Aintree. This race has been a fantastic starting point for the seasons of some modern greats, and we’re excited to further strengthen our relationship with the Jockey Club with this partnership. Let’s hope there’s another Kauto Star ready to burst onto the scene on Sunday.
“With sponsorships at Cheltenham, Aintree, and of course Doncaster’s Group One Futurity Stakes, we are delighted to continue supporting British racing and cannot wait for the weekend to start early on Friday at Prestbury Park and Town Moor.”
Daniel Glavin, Betting Partnerships Manager at The Jockey Club, said: “We’re thrilled to be strengthening our longstanding partnership with William Hill as they become the first ever title sponsor of Cheltenham’s Showcase Meeting.
“Their continued support across both codes of British racing is clear, and adding this weekend’s Cheltenham fixture and Old Roan Chase to their existing sponsorship of Aintree’s Boxing Day meeting and the William Hill County Hurdle at The Festival highlights their commitment in a big way. We’re looking forward to a fantastic few days of racing to kick off the Jumps season in style.”
Shares in William Hill parent evoke plc. (LSE:EVOK) were trading 1.09 per cent higher at 41.75 pence per share in London Wednesday morning.