ComeOn Group’s flagship brand has launched a new TV campaign ahead of the 2026 World Cup featuring American actor and comedian Jeremy Piven.
Marking its largest multi-market brand investment to date, ComeOn!’s new campaign sees the return of the Emmy-winning actor, best known for his role as Ari Gold in the comedy series Entourage.
This follows a collaboration in 2025 that earned a nomination for Sweden’s prestigious 100-wattaren award for marketing effectiveness.
The campaign is launching simultaneously across Sweden, Denmark and Ontario, representing a significant strategic investment in brand visibility timed for the build-up to the world’s biggest football event.
“Last year, our partnership with Jeremy Piven proved to be a strong creative and commercial success,” said Efi Peleg, chief commercial officer at ComeOn Group. “As we head into the world’s biggest football event, we’re scaling that success across multiple markets with our most ambitious campaign yet.
“This isn’t just a return – it’s an evolution. We’ve refined the concept, strengthened the creative, and are launching our biggest and most impactful campaign to date.”