Leading prediction markets provider secures multi-year partnership with The Garden and MSG Networks
Kalshi has been named as the first official prediction market partner of Madison Square Garden (MSG), the multi-purpose indoor arena in New York City.
The multi-year partnership will see the sixth-floor concourse at MSG renamed as the Kalshi Concourse, featuring interactive digital activations to bring fans closer to the brand.
“As leaders in live entertainment, we are always searching for opportunities to partner with forward-thinking brands on innovative partnerships, and as such, are proud to welcome Kalshi as the first prediction market partner of Madison Square Garden,” said Doug Jossem, executive vice president of global sports & entertainment partnerships at MSG Entertainment.
“By bringing The World’s Most Famous Arena together with Kalshi, we are providing fans with a unique way to experience both brands, and we look forward to exploring how our companies can collaborate through this exciting new partnership.”
Kalshi head of sports partnerships, Adam Barrick, commented: “Madison Square Garden is an iconic staple in the lineage of New York cultural history and we couldn’t be more thrilled to officially become a part of the MSG family. Both MSG and Kalshi share a common vision of engaging consumers on the interests they are most passionate about – whether that be pop culture, sports, music or entertainment.
“As ‘The World’s Largest Prediction Market,’ partnering with ‘The World’s Most Famous Arena’ is a major milestone in Kalshi’s history – we’re extraordinarily proud to partner with the best.”
Kalshi legal counsel Valeria Vouterakou added: “Kalshi prides itself on being a true New York City institution, and we’re beyond excited to partner with another one in MSG.”
In addition to the concourse entitlement, Kalshi will be integrated throughout the customer experience for fans attending concerts and comedy events at The Garden. This will include visibility through multiple touchpoints from digital boards outside as they enter the venue, including MSG’s iconic marquee on Seventh Avenue; to the Kalshi Concourse; to LED signage in the venue bowl.