Multi-year agreement establishes Polymarket as the exclusive US prediction market platform for the top tier of the Italian football league
Polymarket has been named as the exclusive prediction market partner of Italian football league Serie A in the United States.
The multi-year regional partnership introduces a new way for American fans to engage with the league, its clubs, and its players throughout the season.
Under the partnership, Polymarket will serve as the exclusive US platform for Serie A prediction markets and will receive brand integrations across the league’s US media and digital channels.
Markets will be powered by official Serie A data, with data services provided by Genius Sports.
“The next phase of sports engagement won’t be defined by more content, but by more participation,” said Polymarket founder and CEO Shayne Coplan. “Prediction markets give fans a way to actively interpret the game in real time, and partnering with Serie A brings that model to one of the world’s most followed leagues at a moment when American interest in the sport is at an all-time high.”
The announcement marks Polymarket’s second major international football partnership in recent months, following its agreement with LALIGA North America.
“The United States represents a key growth market for Serie A,” said Michele Ciccarese, marketing and commercial director of Lega Serie A. “Our exclusive alliance with Polymarket, as Regional Partner in the USA, lets us engage a new generation of fans through a platform that embodies emerging trends. It delivers an interactive, real-time product rooted in insights and participation perfectly aligned with their expectations.”