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Jackpotjoy ad banned by ASA over misleading jackpot claims

6th May 2015 8:28 am GMT

The UK's Advertising Standards Authority (ASA) has banned a TV ad for online bingo operator Jackpotjoy for making misleading claims relating to its jackpots.

Featuring Barbara Windsor, the TV advert related to a Jackpot Heroes promotion which stated that up to 10,000 jackpots could be won via Jackpotjoy every hour.

Two men were shown loading large blue bingo balls into a giant slingshot. The balls, the foremost of which had £10,000 written on it, were slung [...]

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