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Perform to launch Fresh8 sports betting ad technology across media portfolio

30th September 2015 7:04 am GMT

Digital sports content and media group Perform has expanded its strategic partnership with Fresh8 Gaming to launch the responsive marketing specialist’s technology across all of its media assets.

Fresh8’s technology is designed to help companies monetise their content by connecting customers to relevant promotions or sites, such as linking stories on football to a gambling operator without having to move to a different website. The company is already active in the industry working with Sky Betting and Gaming.

Its [...]

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