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bwin.party looks to OtherLevels to engage with mobile customers

19th January 2016 6:57 am GMT

Australian digital marketing solutions provider OtherLevels has signed a deal to supply its platform to bwin.party to help the operator develop customer engagement across its mobile products.

The deal will see the operator use OtherLevels’ platform to extend its digital communication on mobile. It will bolster its mobile messaging capabilities and allow the operator to engage users with more relevant and timely content, as well as gaining much greater insight into customer behaviour.

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