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bet365 the most popular gambling brand in Microsoft Bing Ads report

17th February 2016 7:08 am GMT

A new report by Microsoft on the performance of gambling brands on the Bing search engine in the UK shows that bet365, Paddy Power and William Hill achieved the highest search volumes across all devices in 2015.

The report reveals that for the 12-month period ended September 2015, bet365 was the top gambling brand in terms of searches via PCs and mobile devices across Bing and Yahoo sites, while William Hill came out on top for tablet searches.

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