Premier League football club Stoke City has agreed a six-year deal which will see the club’s Britannia Stadium renamed as the bet365 Stadium from the start of the 2016/17 Premier League season.
The club also extended its shirt sponsorship with the operator for a further three years. Both the club and bet365 are owned by the Coates family.
"The Premier League is constantly evolving and to ensure that Stoke City remain as competitive as possible it's important [...]
