UK betting and gaming operator Betfred has agreed a three-year deal to become the exclusive title sponsor of the Scottish League Cup which will be renamed as The Betfred Cup.
Betfred will assume the rights ahead of the start of the 2016/17 season with the deal worth around £1m over three years.
This year’s Scottish League Cup was won for the first time by Ross County. For the 2016/17 season, the format will revert from a straight [...]