CVC-owned operator Sky Betting & Gaming has agreed a multi-year deal with advertising solutions provider Fresh 8 Gaming for its personalised ad serving platform.
The deal will see Fresh 8's contextual and personalised ad-technology continued to be used across SkyBet's products, with the operator previously signing up as one of the supplier's first iGaming clients.
It covers key web and app content channels and will include the roll-out of Fresh 8’s software development kit (SDK) to deliver personalised ads [...]
