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William Hill adds to football portfolio with Chelsea FC deal

5th August 2016 9:25 am GMT

Premier League side Chelsea FC has unveiled William Hill as its new official betting partner, the third deal this week for the UK bookmaker.

The three-year deal sees the operator replace BetVictor as the club's main betting partner. The agreement will last until the end of the 2018-19 season, with William Hill branding displayed on pitchside advertising boards and across the club’s digital channels.

As well as offering odds through its website and smartphone apps, William Hill will operate [...]

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