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Income Access powers new 21Bet affiliate programme

11th August 2016 6:24 am GMT

London-based sportsbook operator 21Bet has launched a new affiliate programme through a partnership with digital marketing specialist Income Access.

The agreement sees the operator integrate Income Access' tracking and reporting software as well as its proprietary Ad-Serving tool.

21Bet will leverage the solutions to promote its FSB Technology-powered sportsbook, which offers odds on popular sports such as football, horse racing, golf, tennis, basketball, cricket and darts.

The operator is also preparing to launch a [...]

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