Sports media and data business Everysport Media Group has agreed to expand its existing relationships Swedish state-owned operators Svenska Spel and AB Trav och Galopp (ATG) via its network of sports media and tipping sites.
This will see Everysport use its sites including Fotbolldirekt, Hockeysverige and Eliteprospects to drive traffic to Svenska Spel and ATG's online gaming sites.
The deal will see Everysport publish direct links to Svenska Spel's betting markets via its web pages, while the [...]
