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Playtech to offer expanded range of engagement tools through Captain Up integration

20th February 2017 10:20 am GMT

A new strategic partnership with real-time engagement and retention platform provider Captain Up is set to give Playtech licensees access to a range of new tools to incentivise, analyse and reward players.

Captain Up's platform uses a range of social gaming mechanics to boost engagement and player lifetime value, employing features such as challenges, tournaments, community feeds, badges, leaderboards and in-app messaging.

The partnership sees Captain Up become a Playtech Certified Partner, with its [...]

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