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PMU to Facilitate Gambling with Payment Card Launch

30th April 2010 8:27 am GMT

France's PMU has announced that it will launch a new payment card branded €˜la Carte PMU' next week as it seeks to entice more of its online customers to place bets across the company's 10,000 retail outlets and gain a better understanding of player activity both offline and online.

PMU said it hopes to attract over 300,000 customers to use the payment card by the end of the year, accompanying the launch with a major advertising [...]

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