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Betsson’s Betsafe seals sponsorship deal with Saracens Rugby Club

20th July 2017 10:00 am GMT

Betsson Group-owned sports betting brand Betsafe has been named a principal partner of reigning European Rugby Champions Cup winners Saracens Rugby Club.

The three-year deal with the London-based rugby union side will see Betsafe branding appear on the team’s home and away shirts, as well as around the team's Allianz Park stadium.

It marks the first time a Betsson Group brand has backed a rugby team, adding to a sponsorship portfolio that already includes football club Manchester [...]

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