Betfair is teaming up with Rio Ferdinand for a new 'Defender to Contender' project which will see the former England footballer transform himself into a professional boxer.
The operator will help the former Manchester United and England star qualify for his British Boxing Board of Control (BBBOC) licence before he then begins training and competing for a title belt.
It follows a campaign last year which saw Betfair help Victoria Pendleton transition from Olympic cyclist to Cheltenham [...]
