Betsson's Italian-facing online gaming brand StarCasinò has signed a three-year partnership with leading Serie A football club AC Milan.
The operator said that the deal would consolidate its presence in the Italian market, and was a "key strategic pillar" for StarCasinò's communication strategy.
"Our partnership with StarCasinò is a natural fit between two "leaders" in their respective industries," said Lorenzo Giorgetti, chief commercial officer of AC Milan. "Our shared values make this collaboration particularly attractive.
"A key factor [...]
