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Betsson’s StarCasinò pens three-year partnership with AC Milan

19th September 2017 11:03 am GMT

Betsson's Italian-facing online gaming brand StarCasinò has signed a three-year partnership with leading Serie A football club AC Milan.

The operator said that the deal would consolidate its presence in the Italian market, and was a "key strategic pillar" for StarCasinò's communication strategy.

"Our partnership with StarCasinò is a natural fit between two "leaders" in their respective industries," said Lorenzo Giorgetti, chief commercial officer of AC Milan. "Our shared values make this collaboration particularly attractive.

"A key factor [...]

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