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New National Lottery campaign puts focus on scratchcards

1st November 2017 7:39 am GMT

UK National Lottery operator Camelot has launched a new multi-channel ad campaign focused on scratchcards.

The 'Scratch and See' campaign features five national TV ads, out-of-home and digital executions, as well as an exclusive media partnership with Bauer Media, publisher of Heat magazine.

The TV campaign features five ads in the style of popular dating show Blind Date, with the female lead scratching off scratchcard-style panels to reveal her potential partners. The digital assets feature an astronaut [...]

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