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Superbet, GIG and Lottoland sign up for Optimove CRM solutions

20th November 2017 6:33 am GMT

SuperBet, Gaming Innovation Group's iGaming Cloud and Lottoland have all deployed Optimove's predictive analytics solutions to manage player marketing efforts.

The three companies have each deployed Optimove's Relationship Marketing Hub, allowing them to automate the delivery of personalised player communications.

Optimove's data-driven solutions allow clients to manage and automate customer marketing campaigns using predictive modelling and artificial intelligence. This means a player’s actions can trigger certain campaigns, ensuring they are targeted with the most relevant messages, helping [...]

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