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ASA orders Broadway Gaming to rename Rehab Bingo

14th March 2018 9:00 am GMT
Advertising Standards Authority

The UK's Advertising Standards Authority (ASA) has ruled that the Rehab Bingo website operated by Broadway Gaming must be renamed.

Broadway Gaming has operated the site on behalf of a charity since 2014.

The ASA said that the term "rehab" could create the impression that the site offers treatment for addiction, with the use of the word in a gambling context considered to be socially irresponsible. This outweighed the fact the site [...]

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