The UK's Advertising Standards Authority (ASA) has ruled that the Rehab Bingo website operated by Broadway Gaming must be renamed.
Broadway Gaming has operated the site on behalf of a charity since 2014.
The ASA said that the term "rehab" could create the impression that the site offers treatment for addiction, with the use of the word in a gambling context considered to be socially irresponsible. This outweighed the fact the site is run on behalf of [...]
