Sky Bet, the interactive gaming division of British Sky Broadcasting (BSkyB), has announced the launch of a new mobile betting service specifically for iPhone customers through a partnership with mobile specialist mkodo.
According to Sky Bet, iPhone customers represent approximately one third of the total user-base of the company's SkyBet.mobi site. The new mobile sportsbook service was launched last Friday ahead of the largest single betting day in the UK calendar, the Grand National horse race [...]
