London-listed Kindred Group has partnered data-tracking solutions provider Rightlander to improve its responsible gambling controls and ensure that its affiliates remain compliant with advertising regulations.
The Rightlander solution scans websites and builds a database of locations where an operator's brand is referenced or linked to. It the follows each link to its final destination and records data such as affiliate tags, anchor text and creative materials used around the brand.
Kindred Group will use the solution to [...]
