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GTECH G2 Brings in Social CRM Platform for Bingo

17th March 2010 8:14 am GMT

As the company completes migration of all its European bingo sites to its improved bingo network, GTECH G2 has introduced an innovative social CRM platform which enables G2 and its clients to send targeted communications to existing players via widgets inside social networks, start pages, blogs and on the desktop.

The technology uses the new OOCONNECT platform developed by social media and technology consultants OOSOCIAL, including features and tools such as desktop [...]

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