Sports data specialist Perform Group has launched its new custom betting commentary product with leading operator bet365.
bet365 is the latest operator to take advantage of technology built into Perform’s streaming service, which enables sportsbooks to deliver their own live, bespoke betting audio commentary and match insight to bettors over Perform’s video content.
It follows an exclusive partnership signed last year between Perform and Independent Content Services (ICS) to offer clients betting commentary on Perform’s live streaming [...]