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Betfred launches Income Access affiliate software

5th July 2010 8:06 am GMT

Following a partnership agreement with Income Access, independent UK bookmaker Betfred has become the latest gaming operator to launch a white-label version of the Income Access affiliate marketing software.

The graphical dashboard will allow Betfred and its affiliates to check their reports at a glance, with powerful reporting features allowing them to track campaign statistics to monitor which aspects of their promotions are successful, and where they might require further modification.

"Betfred represents a strong brand, a [...]

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