Betradar has extended its live streaming coverage for operators in the Italian market to include matches from the top two German football leagues.

Sisal, a long-standing partner of Betradar, becomes the first Italian operator to add the German 1. and 2. Bundesliga streams to its product offering.

The operator's customers will have access to the matches across online, mobile and retail channels via Betradar's flagship products Live Channel Online and Live Channel Retail.

Sportradar’s director of sales Lorenzo Caci said this latest development was another milestone for the company and its goal to further strengthen its products for Italian clients.

“We are delighted to have come to this agreement with Sisal as they are one of the major players in Italy,” he said. “We are convinced that more of our partners will benefit from our augmented rights-offering and will add Bundesliga to their portfolio.”

Marco Tiso, Sisial’s online gaming business manager, added: “Throughout these last years, Sisal is moving strongly from a pure betting offer to a broad entertainment experience for its own customers.

“We are very pleased to announce that Sisal will be the first player in Italy to offer the streaming of Bundesliga in partnership with Betradar. This achievement means a significant step forward to support our strategy, giving our customers the opportunity to experience the emotions of one of the major European football championships.”


GIQ Magazine Digital Edition