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GVC’s bwin partners Tokabot for new chatbot service

23rd May 2018 9:18 am GMT

GVC-owned betting brand bwin is aiming to ramp up user engagement ahead of this summer's FIFA World Cup with the launch of WettBuddy, a new chatbot product.

Described by bwin as a "virtual betting buddy", WettBuddy has been developed in partnership with fan engagement start-up Tokabot using the company's chatbot technology.

It provides bwin customers with unique, real-time and context-sensitive content, such as match stats and trivia, to create a more personalised betting experience.

The solution will initially [...]

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