GVC-owned betting brand bwin is aiming to ramp up user engagement ahead of this summer's FIFA World Cup with the launch of WettBuddy, a new chatbot product.
Described by bwin as a "virtual betting buddy", WettBuddy has been developed in partnership with fan engagement start-up Tokabot using the company's chatbot technology.
It provides bwin customers with unique, real-time and context-sensitive content, such as match stats and trivia, to create a more personalised betting experience.
The solution will initially [...]
