London-listed advertising agency M&C Saatchi has been appointed to develop a new advertising campaign for GambleAware, the charitable body tasked with tackling gambling addiction in the UK.
GambleAware was selected to deliver the campaign by broadcasters and gambling industry groups, which were responsible for devising the initial plans.
The campaign, focused on responsible gambling, will run for two years, supported by an annual budget of up to £7m.
M&C Saatchi was selected by GambleAware following a competitive procurement process [...]
