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Betway lands Italian betting partnership with AS Roma

11th July 2018 6:26 am GMT
Betway

Online betting and gaming operator Betway has signed its first sponsorship deal in Italy as a premium partner of Serie A football club AS Roma.

The deal will see the operator’s logo feature on the Giallorossi’s training kit through to the 2020-21 season, with Betway also benefiting from branding on training ground signage, in-stadium LEDs and via the club’s digital channels.

It marks the operator’s first move into the Italian football sponsorship market, having made a significant push [...]

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