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Betway selects Saatchi & Saatchi for £100m global marketing campaign

17th August 2018 8:01 am GMT
Betway

Betway has appointed Saatchi & Saatchi London as its new lead creative agency to help drive its global growth with a marketing spend of more than £100m.

Following the conclusion of a four-way competitive pitch process, Saatchi & Saatchi was selected to work towards a major global campaign launch and regional roll out next year, supporting Betway’s move into new markets.

The creative work will be rolled out across the UK, Ireland, Italy, [...]

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