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Pala Interactive selects Betgenius to enhance customer acquisition strategy

28th August 2018 5:22 am GMT

New Jersey online casino operator Pala Interactive has teamed up with iGaming solutions provider Betgenius to boost its customer acquisition strategy.

The deal will see Pala Interactive benefit from Betgenius’ expertise in delivering personalized digital campaigns in the iGaming space, as well as its performance-focused approach to programmatic media buying.

“We are excited to partner with Betgenius to enhance our customer acquisition efforts,” said Jeremy Clemons, chief marketing officer at Pala Interactive. “Betgenius delivers a unique blend [...]

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