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ASA bans third Bet365 ad over misleading free bets claim

4th August 2010 8:23 am GMT

The UK Advertising Standards Authority has upheld a complaint against an internet banner ad for online gambling operator Bet365.com which was found likely to mislead customers over the terms and conditions of its free bets - the third time in ten months that a Bet365 ad promoting free bets has been banned.

The banner ad appeared on three successive screens, stating: "Bet365 join now... £200 free bets for new customers... no. 1 for sports."

One complainant challenged [...]

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