Betting operator William Hill US has agreed a deal to sponsor broadcasts of the New Jersey Devils on US regional sports and entertainment network MSG Networks.
The sponsorship includes a mix of in-game integration, branded content and commercial spots that will air during MSG Networks' Devils game broadcasts, as well as in the in Devils pre- and post-game shows.
It follows William Hill's recent sponsorship of the NHL team, which includes the launch of an in-arena William Hill Sports Lounge [...]
