Digital sports media specialist DAZN Group is to introduce sponsorship and advertising placements on its sport streaming service for the first time.
DAZN (formerly Perform Group) has established a new entity, DAZN Media, which will be responsible for global media partnerships, as media placements are introduced on its sport streaming service.
Initially, DAZN Media is working with a select group of advertisers, including gaming operators Tipico and bwin, as well as car manufacturer VW and German brewery [...]
