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DAZN to launch media placements on sports streaming service

18th March 2019 8:33 am GMT

Digital sports media specialist DAZN Group is to introduce sponsorship and advertising placements on its sport streaming service for the first time.

DAZN (formerly Perform Group) has established a new entity, DAZN Media, which will be responsible for global media partnerships, as media placements are introduced on its sport streaming service.

Initially, DAZN Media is working with a select group of advertisers, including gaming operators Tipico and bwin, as well as car manufacturer VW and German brewery [...]

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