Betting and gaming operator Betway has sealed its first partnership in Germany's top football league, becoming the official betting partner of Werder Bremen.
The three year deal is a Bundesliga first for the operator, which holds similar partnerships with second-tier 2.Bundesliga clubs FC St Pauli, Union Berlin, Eintracht Braunschweig and Dynamo Dresden.
"Betway is one of the leading online bookmakers in Europe and we're thrilled to be partnering with them," Werder Bremen sales director Christian Rahut said. "It emphasizes the power of our brand that Betway has selected Werder Bremen as a partner, as they take the next step in the highest German league. We are really excited about the co-operation."
Betway marketing and operations director Anthony Werkman commented: "We are really happy to announce our latest partnership with Werder Bremen. The Bundesliga is at the forefront of world football and we're delighted to be a part of it."
"With a number of football sponsorships in place, the season ahead is a very exciting one for us," Werkman added. "We're very much looking forward to increasing our involvement in German football, especially with a top club like Bremen as they head into the 2017/18 campaign."