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Sweden’s gaming trade associations unveil new advertising guidelines

29th March 2019 9:53 am GMT

Swedish gaming trade associations SPER and BOS have joined forces to develop new advertising guidelines for licensed gambling operators.

The proposed guidelines from the industry bodies were presented to minister of civil affairs Ardalan Shekarabi on Thursday and follow a meeting with the minister in mid-February, when he warned that the current level of gambling advertising in Sweden is not sustainable.

The Swedish market has seen a surge in advertising since the re-regulation of the gambling market [...]

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