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bwin to Lose AC Milan Shirt Sponsorship Next Season

16th February 2010 9:19 am GMT

In a blow to its marketing strategy in the rapidly expanding Italian gaming market, Austria's bwin is to cease its sponsorship of AC Milan from next season after the Italian football giant signed a four-year deal to replace bwin with Dubai's Emirates airline in a deal worth at least €60 million.

bwin has been the main sponsor of AC Milan, one of the most famous football clubs in world football, since signing a lucrative four-year deal [...]

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