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GVC calls for UK betting ad ban as it expands Safer Gambling initiative

25th April 2019 8:19 am GMT

London-listed gaming operator GVC Holdings has rolled out a number of new responsible gambling initiatives while calling for a complete ban on sports betting advertising in the United Kingdom.

The operator said Thursday that it would like to see an end to all UK sports-betting broadcast advertising, at any time of the day, in both live and repeat sports broadcasts, excluding horseracing.

GVC’s proposal includes an exemption for ads specifically promoting responsible gambling and safer gambling campaigns, [...]

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