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Ladbrokes’ New Sportsbook to Focus on In-Play Betting

14th January 2010 9:31 am GMT

With in-play betting accounting for nearly half of the company's sports betting turnover excluding racing last year, UK bookmaker Ladbrokes will this week be launching a new version of its online sportsbook with plans to live stream over 30,000 sporting events on the site during 2010.

The new site focuses heavily on betting in-play with a dedicated module on the home page featuring current betting events, with links to the live streaming service Ladbrokes TV when [...]

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