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ASA rebukes four gaming operators for poorly targeted ads

19th June 2019 8:08 am GMT

Four online gaming operators have fallen foul of the UK Advertising Standards Authority (ASA) after mobile advertising specialist Tapjoy placed their ads in content that was likely to appeal to people under the age of 18.

The ads for Annexio’s LottoGo EuroMillions app, MT SecureTrade’s Dunder gambling app, Paddy Power Betfair’s Betfair Bingo, and William Hill’s Vegas were displayed in the PEGI 7-rated Looney Tunes World of Mayhem app in February.

This prompted the ASA to file [...]

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