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Unibet extends Swedish sport sponsorship with HockeyAllsvenskan

21st June 2019 6:33 am GMT
Unibet

Kindred Group’s Unibet brand has signed a two-year sponsorship deal with Swedish professional ice hockey league HockeyAllsvenskan.

Beginning from 1 July, Unibet will serve as the main sponsor of HockeyAllsvenskan, the second-highest league in the Swedish ice hockey system behind the Swedish Hockey League (SHL).

Kindred said that the agreement is part of its long-term strategy to give back to sports, and follows its historic agreement with Swedish Elite Football (Svensk Elitfootboll) last year, which will see [...]

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