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GVC adds Gala and Roar Digital brands to Optimove partnership

5th July 2019 6:11 am GMT

Marketing solutions provider Optimove has extended its partnership with London-listed betting and gaming operator GVC Holdings.

The contract renewal expands the existing relationship between the two companies to include the Gala brands and Roar Digital, the US joint venture established by GVC and MGM Resorts International.

The deal with Optimove enables GVC to execute its global marketing strategy across various regions, brands and regulations with fully customisable multichannel campaigns targeting granular customer segments.

“As we’ve established ourselves to [...]

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