Red Tiger
Red Tiger
Aspire Global

GVC adds Gala and Roar Digital brands to Optimove partnership

5th July 2019 6:11 am GMT

Marketing solutions provider Optimove has extended its partnership with London-listed betting and gaming operator GVC Holdings.

The contract renewal expands the existing relationship between the two companies to include the Gala brands and Roar Digital, the US joint venture established by GVC and MGM Resorts International.

The deal with Optimove enables GVC to execute its global marketing strategy across various regions, brands and regulations with fully customisable multichannel campaigns targeting granular customer segments.

“As we’ve established ourselves to [...]

Continue reading

Subscribe for full access to Gaming Intelligence including premium news content, feature articles, news archive, company profiles and more. Includes subscription to the print edition of GIQ magazine and postage.


Already a subscriber or registered user? Login

Relax Gaming

Featured Jobs

Reporter, Gaming Intelligence
  • Position: Reporter
  • Location: Remote
  • Company: Gaming Intelligence
Multimedia Editor, Gaming Intelligence
  • Position: Multimedia Editor
  • Location: Remote
  • Company: Gaming Intelligence
Editorial Internship, Gaming Intelligence
  • Position: Editorial Internship
  • Location: Remote
  • Company: Gaming Intelligence
Fast Track
Aspire Global