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Massachusetts sports-themed lottery ticket sales top $1bn

20th August 2010 8:02 am GMT

With the majority of the country's NFL teams now partnered with local state lotteries and growing consumer interest in sports branded instant lottery games, the Massachusetts State Lottery, a pioneer of the sports-themed lottery ticket market, is celebrating passing the $1bn milestone for ticket sales.

The Massachusetts State Lottery began selling sports-themed lottery tickets in 2006, offering lottery players Boston Red Sox instant tickets. Since then the lottery has entered into partnerships with all Boston area [...]

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